In order to further bring more clarity in the design mechanism, the Facebook wordmark was altered so that people could form the right association when they saw the word ‘Facebook,’ (not just linking it to the Facebook app but the Facebook company on the whole, as well as the products offered by it). Creating Space: design that supports people and their stories.Empathy: a system that is respectful of context and environment.Clarity: a brand that simplifies and builds understanding.Thus, coming up with a new logo is not just meant to represent Facebook as an umbrella brand for its various products, but it will also help in establishing the company’s unique identity amidst other brands.Īlso read: How to enable Dark Mode in Facebook Messenger for iOS and Androidįacebook’s representatives, Zach Stubenvoll, Sam Halle, Andrew Stirk, and Luke Woods, have pointed out three design behaviors that went into the rebranding process of the new logo: The company’s realization behind such a rebranded logo arrives at a time when so many different websites and apps exist already, and Facebook probably did not want its distinct identity to get lost or become vague in such a scenario. The new logo adopts colors from the logos of these products to reflect the different apps owned by Facebook – blue for the Facebook app, Green for WhatsApp, and pinkish golden for Instagram. The idea behind redesigning the logo was aimed at bringing more clarity and transparency when referring to ‘Facebook the social media app,’ ‘Facebook the company,’ and the various other products owned by it. Over the coming weeks, we will start using the new brand within our products and marketing materials, including a new company website.” And in June, we began including “from Facebook” within all our apps. We started being clearer about the products and services that are part of Facebook years ago, adding a company endorsement to products like Oculus, Workplace, and Portal. These apps and technologies have shared infrastructure for years, and the teams behind them frequently work together. Our main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal, and Calibra. “People should know which companies make the products they use. While talking about the new company logo, Facebook’s Chief Marketing Officer, Antonio Lucio, said: According to the announcement, the company has taken this step to distinguish the various products it offers (including big names like WhatsApp and Instagram), as well as the Facebook app, from the parent company Facebook. Facebook is back in the news again, but this time with a rebranded logo.
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